Hey, I'm Sinead

The Journey Begins

It all started back in 2005 when I was 15, I made the decision to stop eating meat in the hope of a safer and kinder planet.

Over the years, the more I've learned, the more my journey has evolved. In 2018 I had an ah-ha moment and all the dots connected. This is when I became vegan, and sustainability and ethical living became a big part of who I am.

Nurture not nature

Let me share with you how I got into writing.

You know the typical stories we hear about the early years of a writer? The ones where they have their head in a book from age five, and win their 12th short story award at age 11.

Well...that's not my story. Not at all.

I wiggled myself into the world of writing in a different way. I turned to reading as an adult, to calm my busy mind at night. I quickly fell in love with the escapism of a good book and couldn't get enough. The biggest problem with this was deciding if I should read all the children's books I missed out on, or read 'grown-up' books. I settled on both.

The writing side of things was unexpected but just made total sense. I've worked in marketing in some way or another since 2010. Each role led me to realise that understanding customers and how to speak to them in a way that resonated was my strength. This naturally led to getting involved in different types of copywriting projects.

Then, without warning, the need to blend my copywriting skills with my journey towards a more compassionate and sustainable life became unstoppable. So, to add to my years of experience, I got stuck in and became a qualified copywriter in 2022. Since then I've been enjoying the life of a freelance copywriter while constantly honing my skills.

The things that make me...me!

When I'm not busy creating copy for my wonderful clients, you'll find me soaking up the beauty of nature, improving my yoga practice, dancing away in my living room (because if I’m doing cardio, why not make it fun), or out trying new restaurants, bars and coffee shops.

Travel is one of the biggest loves of my life. It's a gift like no other, it creates memories, deepens our understanding of different cultures and builds connections. The more we experience the easier it is to extend understanding and empathy to the people and world around us.

I take small actions in my everyday life to create a positive impact. Whether it's avoiding single-use plastics and fast fashion by opting for plastic-free, refillable and second-hand alternatives or supporting charities focused on environmental conservation and social justice. I'm dedicated to walking the talk.

I'm not perfect, no one is, but I try to be a little better than yesterday, continuous growth and self-improvement is where it's at! Whether it's through yoga, meditation, journaling, or simply practising gratitude.

Of course, working in a field that exposes me to the harsh realities of our world is not always rainbows and butterflies. That's why I prioritise self-care and mental wellness, I want to be able to face the challenges head-on with resilience and grace.

When you work with me, you're not just getting a dedicated copywriter, you're getting a passionate advocate for a better, kinder world. Together, let's tell your brand's story in a way that not only captivates your audience but also reflects your values and commitment to making a positive impact.

My blog

Explore my corner of the web, where I let my thoughts roam free. From insights into content and copywriting to reflections on sustainable, ethical, and vegan-friendly living. Plus, you might catch a glimpse of my furry friend stealing the spotlight – because who can resist sharing stories about a fabulous dog?