A little taste of what I do...
PAIZO
PAIZO is an independent and sustainable kids' brand working to slow fashion down. For this project, I collaborated with the business owner to understand her mission for the brand and its target audience. Using this information, I created its brand pillars as well as tone of voice and language guidelines. From there, I produced tag lines, web copy and blog posts.
Prints Across Africa
First while working with Prints Across Africa, I carried out keyword research. Next, I worked on a blog content strategy. And then I wrote informative blog posts that were not only great for SEO but that gave value to the readers.
Check this one out - Ecotourism: The Positive Impact of Safari Tours on Conservation in Africa
The Wondering Wandering Vegan & Willa Pheonix
This interview article highlights the journey of Willa Pheonix, a luxury brand that promotes ethical and eco-friendly fashion, and its fabulous founder Abby Barroll Brown.
(The Wondering Wandering Vegan is my own blog site - it's currently offline while I work on updates)
A Good Thing
A Good Thing is a nonprofit that connects businesses and charities. Through an incredibly clever app created by co-founder Richard Benwell, businesses can donate items they no longer need to local charities. It’s a simple idea that brings us one step closer to a kinder, more sustainable world. I’ve been volunteering my copywriting skills since March 2024, writing articles, newsletters and outreach emails. Here are a few examples:
If you’re a business or a charity and haven’t signed up to A Good Thing yet, take a look – I’m a big fan.
4160Tuesdays
4160Tuesdays is an artisan perfumery based in London. They create beautiful, unique and interesting handmade fragrances – each with its own story.
I’ve been working with the owner since November 2024 on a wide range of projects, including writing and editing web copy, blog articles, press releases, social media content, YouTube video descriptions, and more.
Here are a few examples of my work:
A traveller’s perspective on climate change
Are the world’s doors slowly sliding shut? - A piece I wrote on Medium while thinking about the future of travel.