Whether you know exactly what you want, or need some guidance, let’s talk about it.
If my style resonates with you and you believe good copy can help your business grow, let’s chat and explore how we can work together.
And if you're not ready to commit just yet, don't worry. Just check out my most popular services below. Remember, copywriting comes in many forms, and I’m always here to chat and explore your vision.
Web copy
A website holds more power than most people realise. It has the potential to build real connections with an audience. It can be a place where the reader feels their needs are met, understood and respected. And it’s a place where solutions are found.
Done well, a website puts all the reasons why you love and believe in your business into meaningful words. These words give the world a chance to see your passion. And did you know passion is contagious?
But done badly, it’s boring, uninspiring and fails to create emotion. Which almost always results in no action. And the end of a very short and pointless relationship.
If you want visitors to feel engaged and invested from the moment they land on your website, I've got your back. Whether it's crafting powerful home pages, building trust and connection through mission or about pages, or formulating irresistible product descriptions, I'll help you tell your brand's story in a way that captivates.
Articles and blog posts
Build trust, give value and position yourself as an authority in your industry.
You can do all this with engaging blog content that informs, entertains, and inspires. From thought-provoking articles to shareable blog posts, I'll help you create SEO-friendly content that your audience will love!
Many businesses think that articles and blog posts are solely about SEO. And with AI's advancements and how Google is planning to use it, I'll be honest, SEO is feeling a little shaky at the moment.
From an SEO perspective, I don’t know exactly how things will look in the future but I do believe that Google will continue to favour content that is well-written, reader-focused and gives value. So, even from an SEO point of view, producing high-quality searchable content is as important as ever.
But there’s something else to remember. Blog posts and articles have so much more value than just SEO. They allow brands to build trust, respect and authority with their target audience.
So, in which ever way your audience finds your content, whether it’s through social media, word of mouth, paid advertising or SEO, I'll write content that your readers will fall head over heels in love with.
Email marketing and newsletters
Phone, keys, wallet, list.
Your list is special, like really special, and you had better show it the love it deserves! The people on your list have already started on the journey of trusting your brand. What you send them REALLY matters. Don’t send them any old rubbish, it’s both a wasted opportunity for your business and could risk turning them off your brand altogether!
Transform them into long-term customers and loyal fans. Get them excited about everything you do. Whether you need email campaigns, automated sequences, or engaging newsletters. I'll help you craft emails that build trust and get results.
Tone of voice development
An individual's personality is everything. It's who they are. You either like someone, or don't like someone because of their personality.
Your brand's tone of voice is its personality—it's how you communicate with your audience and shape their perception of your brand. You need to think carefully about who you want to be and who you want to attract. If you're putting out the wrong vibes, you're attracting the wrong people.
Let's work together to define and refine your brand's tone of voice, creating a consistent and authentic message across all communication channels.
And remember, bold and brass isn’t the only brand personality available. When getting started on tone of voice development a common mistake business owners make is to believe that being loud is the only way to be noticed. Rest assured, that's not true. Many of the most influential brands and individuals in the world are often thoughtful and tactful with their words. This is likely even true of the people in your life as well.
Custom Copywriting Projects
The services above are just some of the most common types of copywriting work I offer, but there’s a whole bunch more I can help you with! If you have a unique copywriting project in mind, let's bring your vision to life!
There’s nothing I love more than a new copywriting challenge. We’ll work together on a tailored solution that ticks all the boxes for you and your business. Book a free discovery call and let's see where things go.
Services I offer...
• Website copywriting
• Blog post writing
• Article writing
• SEO copywriting
• Product descriptions
• Refreshing existing copy to improve SEO & readability
Duration
There’s no one-size-fits-all answer to this question. The duration of each project varies because no two projects are identical. However, deadlines are important, so turnaround times will be discussed and agreed upon before the start of the project, and they will always be met.
Here are some more...
• Sales pages/landing pages
• Content strategy development
• Tone of voice development
• Brand messaging development
• Social media copy
• Email marketing - newsletters & email campaigns
Oh, and these ones...
• Brochure copy
• Press releases
• Editing and proofreading
• Ad copy - print ads, online ads & social media ads
Revisions
Sometimes in life, good is good enough, but not this time!
I’m here to help you get your message out there. Your copy should only be filled with words you love and words that ignite others. We'll work to get it just right, even if this means ten revisions (it never does).
I take time to deeply understand your brand, its mission, its tone of voice and its ideal customers before I write a word. This helps me to produce work you love, the first time.
* if the project brief changes significantly these revisions will be classed as an add-on or a new project, and will be discussed before any new work is started.
Pricing and how things work
As much as we probably both wish it wasn't so, price is an important factor for most business owners. But when it comes to copywriting there simply isn't a cut-and-dry answer.
Every project is unique because every brand is unique.
But please don't let what may look like my lack of transparency put you off, I'm not here to highball you!
When I work with someone, it's incredibly important to me that we both feel like we're winning. If not, our working relationship will feel strained from the get-go. If our ideas on budget don't align, that's fine, we simply aren't the right match. And c'est la vie.
When it comes to pricing, I aim to strike a balance between working with businesses where I can make a real impact (often smaller businesses) and receiving fair payment for my quality work. So, I’ll always be fair but I’ll never be cheap.
Getting started:
We’ll start things off with a free discovery call to discuss your project, your goals, preferences, and budget.
From there, I'll whip up a personalised quote and proposed project plan.
If we agree to work together, I'll ask for 50% of the project fee to be paid up-front.
Next, I'll either get started on the project if the brief is pretty straightforward or if it's a more detailed project we'll have a kick-off call to explore the specifics.
Depending on the project, there'll be some back and forth to make sure everything is going to plan.
On or before the first deadline, I'll send the first version for your review. And you'll send back any revision notes you have.
Next, I'll send the second version for your review, you'll do a happy dance when you see it (hopefully, or we go back to step 6).
Finally, I'll send you the invoice for the remaining balance, and you'll pay on time (pretty please!).
I’m a fan of building lasting relationships because one piece of copy can be good but imagine what happens when there's long-term thinking behind a copy and content strategy. So you'll find the best value if you’re looking for regular copywriting work.
Book your free discovery call, because why not?
As much as you don’t want to work with someone who doesn’t get you’re business, the same goes for me. I’m not here for work, I’m here for the right work.
Let’s have a chat (aka a discovery call, if we're being professional). You’ll ask questions, I’ll ask questions, and then we’ll take some time and decide if we are the perfect fit, or if we should just be friends.
